Mumbai (Maharashtra) [India], October 13 (ANI/Mediawire): India's leading entertainment super app, MX Player, announces a massive achievement as it crosses a staggering 1 billion downloads on Google Play Store in just over 2 years of having launched its OTT service.
This news comes after a very exciting year for the platform that has seen exponential growth given the shift in content consumption in India.
Speaking about this achievement, Karan Bedi, CEO, MX Media said, "We're very excited to have crossed the 1Bn downloads mark, which is a testimonial to Indian audiences adopting this platform as their preferred destination for all things entertainment. Our vision since the launch has been to cater to the true Bharat and in just over 2 years since the launch of our OTT offering, we've managed to achieve this iconic business milestone. We're looking forward to continuing this momentum on the back of compelling content and innovative product offerings in the imminent future."MX continues to be the market leader in OTT on the back of its strong content slate as well as cutting edge product and technology innovations. Hit shows in the last year include Ek Ti Begum 2, Aashram, High, Chakravyuh - An Inspector Virkar Crime Thriller, Hello Mini 2 and 3 and Samantar 2 amongst others, while upcoming shows include Matsya Kaand and Girgit amongst others.
MX also became the world's first OTT platform to upgrade its video encodingcompression technology to H.266 (Versatile Video Coding) that slashes data usage for streaming videos by more than half - a path-breaking move in the space.
MX Player's diverse content library ranges from their exciting slate of MX Originals, MX Exclusives, MX Vdesi - international content dubbed in local Indian languages and branded content as MX Specials. The platform has also expanded its OTT service internationally in March 2020 across 12 territories including UAE, US, Canada, UK, Australia, New Zealand, Bangladesh, Nepal, Afghanistan, Srilanka, Maldives, and Bhutan.
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