Fri, 19 Aug 2022

New Delhi [India], January 13 (ANI/BusinessWire India): A unique artistic collaboration powered by people of the Commonwealth has today been unveiled for the first time in Delhi, India.

Dubbed the 'Relaytionship', the artwork has been launched by the Business and Tourism Programme and is a fluid and dynamic piece of digital art, evolving and growing alongside the Birmingham 2022 Queen's Baton Relay as it traverses 72 nations and territories of the Commonwealth in 294 days.

Having launched in October in the West Midlands - home to Coventry UK City of Culture 2021 and the Birmingham 2022 Commonwealth Games - this is the first reveal of the Relaytionship which has gathered pace and been fuelled by contributions from people across the globe.

To coincide with the Queen's Baton arriving in the country, the first evolution of the poem and artwork has been revealed at a virtual showcase event, hosted by the British High Commissioner to India, Alex Ellis.

The Relaytionship artwork was revealed by Apache Indian, who grew up in Handsworth in Birmingham, during the virtual showcase event.

Originally designed by West Midlands-based audio-visual artist Tommy Xiao Ji in collaboration with spoken word artist Amerah Saleh, the Relaytionship was created by the Business and Tourism Programme to embody the artistic and diverse heritage of the West Midlands whilst reflecting the power of art to connect cultures, countries, and continents.

The artistic collaboration will absorb words and images from people in India, a country with a rich poetic legacy and influence, and continue its journey alongside the Queen's Baton. Having connected voices from every corner of the Commonwealth, a final version of the hybrid piece of artwork will be revealed when the Queen's Baton returns to the West Midlands.

Amerah Saleh said: "In October we asked communities around the Commonwealth 'What does Home mean to you? What does Incredible mean to you?' and it is inspiring to see the first wave of responses unveiled. As we hoped to demonstrate when we launched the Relaytionship, we are all more connected that you would think. I look forward to developing the artwork as the poem develops and encourage everyone to express what Home and Incredible means to them."Becky Frall, Head of Tourism at the West Midlands Growth Company, which aims to attract more visitors to the region said: "The West Midlands' destinations have a rich arts and culture offer, and it is exhilarating to see how well the concept of the Relaytionship is resonating in India. What the artwork has also revealed is the affinity between the West Midlands region and India, how connected we are despite the thousands of miles that separate us, and how our bond continues to evolve. We look forward to welcoming Indian visitors once again, as travel recommences and restrictions ease. We hope that this sentiment will continue to engage and build audiences as the artwork grows."The Relaytionship by Amerah SalehWe are tiny galaxies that pass each other quietlyWe know when to come togetherWhen to stand behind one anotherWe are multiple worlds collidingReady to embracePut the sun in your suitcasePut the maps of the places you're going to awayWe are your tour guidesWe'll show you the architecture of our youthThe back to backs of our historiesThe gardens of our storiesThis galaxy is a combination of dreams and nightmaresAt least we know thatWe get up every morningContinue to build on the shoulders of our heroesSpin our world aroundTell us we are not the greatestBut we are in the middle of greatness.

Tell us what incredible is and we will provide?We are the place you breathe at a human paceThe beauty of the capitalBut the peace of a secondWe can be children againTongues out at funfairsLollipops for being braveTo travel to another placeAnd find something newWhat does home mean to you?To be continued...

The Relaytionship continues alongside the Queen's Baton Relay. For more information or to contribute your words visitNotes to editorsDataThe West Midlands attracted 2.3m international visits in 2019 (based on IPS 2017-2019 three-year rolling average).

The Business and Tourism Programme (BATP)The Business and Tourism Programme (BATP) aims to leverage the Birmingham 2022 Commonwealth Games to embed positive perceptions of the West Midlands into the international imagination, driving long-term economic benefits across the region, fostering civic pride. Focusing on tourism, trade and investment, the three-year programme will catalyse the West Midlands' growth strategy, cementing the region, and wider UK, as a globally sought-after location to visit, invest and live in. Its work will target on nations and territories across the Commonwealth.

During the Business and Tourism Programme virtual showcase on 12 January, Apache Indian unveiled the first iteration of the Relaytionship artwork urging those in India to contribute their own words to the artwork. A clip of this unveiling is available on request.

This story is provided by BusinessWire India. ANI will not be responsible in any way for the content of this article. (ANI/BusinessWire India)

More Beijing News

Access More

Sign up for Beijing News

a daily newsletter full of things to discuss over drinks.and the great thing is that it's on the house!