Thu, 01 Dec 2022

ABU DHABI, 18th November, 2022 (WAM) -- The Global Media Congress, which was held under the patronage of H.H. Sheikh Mansour bin Zayed Al Nahyan, Deputy Prime Minister and Minister of the Presidential Court, has successfully enhanced its stature as a pioneering regional and international platform for the media industry.

The event's first edition, which concluded yesterday in Abu Dhabi, generated creative ideas and propositions for shaping a new media concept, aided by the latest tools and ideas.

The major international event showcased new innovations in the media sector, as well as commercial models developed by leading technology companies.

It also witnessed the signing of several agreements between regional and international media establishments, as part of the "Global Buyers Programme," which gathered over 170 purchasers from around the world.

The Global Media Congress was also a distinguished opportunity for various media establishments to forge partnerships and strengthen their cooperation.

Mohammed Jalal Al Rayssi, Director-General of the Emirates News Agency (WAM) and Chairman of the Higher Organising Committee of the Global Media Congress, said that the support of the UAE's leadership for the first edition of the event and its successful launch helped enhance the country's stature as an international hub for foreseeing the future of the media sector, as well as introducing media concepts that will help those concerned to keep pace with the rapid changes witnessed by the sector caused by recent technological developments.

Al Rayssi then pointed out that the event gained significant momentum, attained a global presence, and created a new model that underscored the UAE's capacity to lead the international efforts to shape a sustainable international media model, based on partnerships and innovation.

The Global Media Congress featured six key initiatives, which are live shows, the Global Programme for the Empowerment of Young Media Persons, the Media Future Lab, the Global Buyers Programme, and a session on the role of the media in promoting the culture of tolerance in human communities.

It also witnessed the significant presence of young professionals, and the Arab Youth Centre released a new research paper, titled, "New Media," which revealed that 53 percent of the Arab youth use digital media while 47 percent use traditional media, 41 percent spend 4 to 5 hours per day on social media, 57 percent still watch TV, 17 percent listen to the radio, and 14 percent read printed newspapers.

More than 1,600 journalists from six continents representing 141 countries participated in the congress, as well as over 1,200 media pioneers and influencers, who took part in 30 panel discussions and a range of workshops moderated by over 162 speakers.

The event attracted more than 192 leading media establishments and companies from 42 countries.

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