(250410) -- URUMQI, April 10, 2025 (Xinhua) -- Customers enjoy coffee and their leisure time at a cafe in Baiyanggou Village in Urumqi County, northwest China's Xinjiang Uygur Autonomous Region, March 15, 2025. From desert cafes to mountain-view lattes, China's northwest is driving a coffee transformation, blending local flavors with scenic charm to fuel a thriving "coffee+" economy.

TO GO WITH "Economic Watch: Northwest China coffee boom brews new consumption trends" (Xinhua/He Xiaotong)